Design Dialogue | Raumplan: A Website for Enhanced Brand Image and Customer Support

Led the design and development of a comprehensive website for a 3D modeling software and production solutions company, targeting three key customer segments and providing a self-service knowledge center.

Initiation

  • Identified need to enhance brand image and customer support
  • Targeted carpenters, interior designers, and kitchen companies

Planning

  • Designed comprehensive website with targeted messaging
  • Planned interactive 3D models and self-service knowledge center

Development

  • Built website on WordPress with Elementor and custom CSS
  • Created interactive 3D models to showcase products
  • Developed knowledge center with guides and FAQs

Launch

  • Launched website with targeted content for each segment
  • Promoted flagship 3D design product (Ronplan)

Growth

  • Enhanced brand image as market leader
  • Alleviated pressure on customer support center
  • Increased lead generation and customer engagement

Empowering Carpenters, Interior Designers, and Kitchen Companies

This project involved creating a website that catered to the specific needs of carpenters, interior designers, and kitchen companies. The goal was to enhance the company’s brand image as a market leader, promote its flagship 3D design product (Ronplan), and alleviate pressure on the customer support center.

To achieve this, I developed targeted messaging and information for each customer segment, highlighting relevant product features and benefits. The website featured a modern design with interactive 3D models to showcase outputs made with the company’s software, setting it apart from competitors.

A key component of the website was the knowledge center, a self-service resource hub with easily accessible guides and FAQs. This streamlined customer support and reduced reliance on human intervention. The knowledge center was designed to be scalable, with a system for easily adding and categorizing new support content.

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