During my tenure at Provision-ISR, I led a series of initiatives that revolutionized the way the design team operated. By implementing a custom CRM-based design request system, we eliminated email clutter, improved version control, and automated manual documentation steps. The introduction of a centralized content repository with shared folder logic further streamlined content creation, making it easier for both the design team and stakeholders to access previous designs.
To enhance communication and collaboration, I developed a CRM-integrated email generator that automatically populated relevant brief information, as well as a no-code tool for generating custom-designed pages. Additionally, I lead the development of a robust product importer, ensuring accurate and up-to-date information on the website’s frontend.
In terms of content creation and management, I led the redesign process of product packaging to enhance shelf presence and elevate the unboxing experience. This involved utilizing design elements like the reveal effect, a thicker material, selective varnish, and other psychological aspects to create a high-end feel, and successfully implemented a 3D workflow, transitioning from external footage to in-house content creation. I also standardized iconography and created thorough internal documentation for custom-built tools and processes.
Below you will find a selection of designs created by the talented team I had the pleasure of working with: Eran, Izet, Francesco, Boaz, and Tomer. Their creativity and expertise were instrumental in bringing these projects to life.
